To increase trust and assurance of performance in electronic transactions

 To restrict the sharing of information about individuals without their intelligent, informed and active consent  

To return the control of transaction information to the participants in the transaction

To facilitate the use and interaction of multiple blockchains, and, in particular, to assist in the exchange of value across blockchains, not simply within them

To permit the NOOB blockchain platform to operate in multiple applications and to assure that it can provide a medium of exchange, a store of value, and a unit of account.

To nurture and preserve the value and stability of the NOOB token.